WordPress Content & Landing Page Specialist Volunteer

Help us tell stories that change lives.

Plateful Café seeks a WordPress Content & Landing Page Specialist Volunteer to turn our refugee chefs’ journeys into powerful web content. Every landing page you create directly connects people with authentic Syrian, Iranian, and Sudanese cuisine—and gives refugee chefs paid opportunities to rebuild their lives.

Your content bridges the gap between someone searching Google and discovering our life-changing work. This isn’t just writing—it’s impact.

What will you be doing?

• Create compelling landing pages that turn Google Ads visitors into catering customers, supper club guests, and shop buyers
• Write heartfelt blog posts sharing refugee chef stories, cultural food heritage, and community impact
• Optimise existing pages so more people find us, engage with us, and support our mission
• Craft clear calls-to-action that inspire people to book, buy, and get involved
• Work with our marketing team to align every word with our Google Ads strategy
• Improve page performance so our limited Google Ads budget reaches more people
• Keep our website fresh with updated events, chef spotlights, and product stories

What are we looking for?

• Confident WordPress user who can create and edit pages independently
• Understanding that great landing pages need clear headlines, compelling CTAs, and relevant content
• Natural writer with empathy—you tell stories that move people to action
• Detail-oriented—you check links, test mobile responsiveness, and perfect formatting
• Curious about how content supports Google Ads (or eager to learn)
• Self-driven and reliable—you deliver quality work on time
• Available 2-4 hours per week

Desirable but not essential:

• Experience with WordPress page builders (Elementor)
• Basic SEO knowledge
• Understanding of conversion rate optimisation
• Experience with Google Analytics or Google Ads
• Passion for food, social justice, or refugee support

What difference will you make?

• Your landing pages directly generate catering bookings and shop sales—real income for refugee chefs
• Your blog posts introduce thousands to the rich culinary traditions of Syria, Iran, and Sudan
• Your optimisation maximises our $10,000 monthly Google Ads Grant—every improvement means more reach
• You create content that gives refugee chefs visibility, dignity, and economic opportunity
• Build a portfolio of conversion-focused content with measurable results
• See real impact: page views, bookings made, products sold, lives changed

Ready to use your WordPress skills for good?  Apply now and start making an impact.