Why Plateful and why now?

The idea behind Plateful Cafe is simple. We employ refugees with a talent for cooking and they use their skills to share amazing food with the local community. People who could otherwise wait years to enter the UK workforce find meaningful work more quickly, and Londoners benefit from the amazing culture they bring with them. But as much as the idea is straightforward, putting it across visually is not so much. We wanted to show that Plateful Cafe is the place to come for vibrant, healthy food and that doing so will benefit the community. The design also needed to work across the organisation, from the cafe itself to our catering and our market stalls. That’s a hefty brief. So, we kept it simple. We focused on three core parts of our mission and grew the design from there. The Plate As obvious as it sounds, the plate is central to everything we do. A full plate means you’re fulfilled, safe, and not wanting. It also implies arrival, togetherness, and the ability to provide to others. Our plate is one of variety, filled with food from many sources and cultures. We were inspired by an Arabic design to form the border of our logo. This design will show up all across our brand, from jam labels to banners. The Heart But Plateful Cafe isn’t like other cafes – there’s a lot more to it than the tableware, which provides things for people to consume. Somehow, we needed to show that this food is connected with refugees. That it has a social impact. And that it is a warm place of welcome. How better to show this than with a heart? One that isn’t cutesy or kitsch but that unashamedly sits at the core of everything we do. Just like the cafe itself is refugee-led, the logo revolves around the heart at its centre. The Beetroot A plate and a heart go some way to describing our charity, but they miss one crucial thing – our cooking. This was the most difficult part of the design. Should we focus on the process of preparation, with utensils showing the expertise of our chefs? Or should we focus on the chefs themselves, with a chef’s hat? We tried both options, but they weren’t quite right. In the end, we decided that it’s the food itself that helps our chefs connect with the community and vice versa. The humble beetroot shows that we’re a family kitchen, not something manufactured or artificial. Our food is healthy, handmade, and unique. And the cafe itself helps refugees in south London put down roots and flourish in their new environment. Our first design went through a couple of mutations before we were happy with it. We took inspiration from our very own pickled beetroot for the colour palate, and got help creating a custom font for the typography. But the core elements were there to stay – a full plate, a kind heart, and quality, fresh food that helps the community grow.

Yesterday (7th), marked the end of Volunteer’s Week. As the name suggests, an annual celebration and recognition of the contribution that millions of people make across the UK through volunteering. To say that volunteers and the volunteering sector, in general underpin our local communities in this country would be an understatement. Volunteers provide a vital role and support a whole host of different activities: from community outreach to those most vulnerable, sport, all the way through to the arts and culture. And how could we get forget food! In a society that, unfortunately, feels increasingly isolating and obsessed on the individual, the continued existence of volunteers are a source of inspiration, encouraging us to think beyond ourselves and instead, into wider communities that we’re a part of. Simply put, we would not have got to where we are without the countless hours of work our volunteers have committed to Plateful Café. From our event staff helping at in-person events, the fundraising team seeking funding to help our charity grow and of course not forgetting the tireless work of our founder, Iolanda Chirico, does in making sure all areas of Plateful Café are moving in the right direction and towards our goal of having a café staffed and run by refugees. For Volunteers’ Week this year, we thought we would share two testimonies from our volunteers who’ve been volunteering with Plateful Café sharing how they got started at the charity and their thoughts on their respective journey and things to come! Albert, Market Stall Volunteer I started volunteering with Iolanda at what was then the Refugee Café in December 2020. Initially, I was part of the fundraising team, researching for grant applications, but soon switched to helping out on market stalls. This is where I discovered just how good to cause, and the products truly were.  All the food was of such high quality, and clearly made with love. As I learned more about the chefs and how the organisation functioned, I knew it was something I wanted to keep on being a part of. Helping refugees find work and put down roots by sharing their cuisine and culture – what’s not to love? I became a regular face at Woolwich Market, and also helped out with other markets and events. I then took on responsibility for the web shop, but talking to people about our food and the people we worked with was still by far my favourite part of volunteering. Since the transition from Refugee Café to Plateful, I have helped with a couple of events – most notably our launch at Goldsmiths. I can’t wait for us to start trading at markets again, and more importantly, for us to finally achieve what we’ve all been working towards: opening a café staffed and run by refugees, where the community can come together around a table laden with delicious food! Tejan, Marketing Lead We’re always looking for more volunteers to help with Plateful Café and if you think this sort of thing is for you, why not have a look at our current vacancies!

I recently turned 50, and marked it this weekend with a really special dinner in the company of some of my closest friends. The setup We turned our living room and garden into an intimate dining space for 23 guests. I spent a good part of the preceding week trying to figure out exactly how I’d seat everyone without it turning into a game of Snake on the night —I realise that my gaming reference is really showing my age — and tried everything, including a U-shaped, T-shaped, even S-shaped table arrangement starting inside and ending outside. I learned that as soon as you introduce corners, you lose valuable seating space, so finally settled on three big tables with one on the terrace. Thank God the weather was divine. A unique dining experience A huge thank you to the Plateful Cafe, who sent two refugee cooks to prepare a delicious three-course dinner, topped off with a stunning birthday cake. Faten and Sana are from Syria and the Plateful Cafe now gives them a London Living Wage. They spent the whole afternoon in our kitchen and enthusiastically showed me the cooking techniques they’re so proud of. The food was all delicious and our guests loved it all, as well as the entire experience itself. The cake was made by an Iranian refugee and tasted of orange, lavender and poppy seeds, and looked magnificent. We got to thank Faten and Sana before they left us to enjoy the rest of the evening. Cook for Syria Shout out to the beautiful Cook for Syria recipe book — a gift from Sarah and Jo — that inspired my search for refugee cooks. We also raised money for refugees In lieu of gifts, we also raised almost £800 (so far) to support the work of the International Rescue Committee who help and rescue refugees fleeing conflict and natural disaster, all around the world. It’s an impressive and effective organisation, which I’m also proud to serve on the UK board. Thank you so much to my friends who donated so generously. In case anyone else felt like making a contribution to a worthwhile cause, here’s the link to my Just Giving page. Thank you We’ve now retrieved all our furniture from the neighbour’s back yard and have a living room again. The night was a great success and my only regret is that we couldn’t have extended invitations further, but were limited by tables and chairs! Thank you to everyone who joined us. I loved it…and love you all.